Mr Peter Looms - Senior consultant, Strategy & Development Projects Unit,
DR Media (Denmark), The Strategy & Development Projects Unit is a team
working directly under the Director of Media.
At DR (Danmarks Radio) the main emphasis is on media and service convergence
and the impact that new interactive media have on public service media, particularly
radio and television. He attempts to start with the users, their needs, interests
and behaviours, and then look for viable technological/organisational solutions.
Also of critical importance is choosing a sustainable business model for
the innovation in question.
Recent projects include DTV4All, setting up a digital infrastructure for
Nordic broadcasters wishing to streamline screenings and programming exchange,
TV-Anytime based metadata production for PVRs, podcasting, VOD and On-Demand
services on the internet, open standard Personal Video Recorders for free-to-air
Digital Television in Europe, planning DR’s transition to High Definition
production and distribution, uses and gratifications in connection with Broadcast
To Handheld services and collaborative production and metadata systems for
digital media at Nordic level.