DTV4All Workshop


Background Information:


The Audiovisual Media Services Directive aims to make audiovisual content increasingly accessible for sight and hearing impaired persons. Under Article 7, governments must encourage media companies under their jurisdiction to adopt suitable measures towards that end, e.g. by subtitling and audio description (access services).


As Europe is passing from analogue television to digital broadcasting, offering a barrier-free watching experience is essential for ensuring the participation of all citizens in the information society. At the same time, this transition is what makes rendering the services necessary to achieve this technically possible. The solutions initially designed to enable hard of hearing or sight impaired people to gain access to information, entertainment, services through TV have a wider social value by also benefitting older people with age related difficulties, migrant or minority communities or persons with low literacy. Subtitles are also useful for language learning. Audio description, a voice-over describing the scene on the screen, is welcomed by people who want to 'listen' to their favourite program in the background while doing something else.


Nevertheless, the challenges in delivering barrier-free digital television remain manifold – whether it be for broadcasters, equipment manufacturers or policy makers.

DTV4All Project, co-financed by the European Commission takes action in:
    - Ensuring the widespread adoption of mature access services for first generation digital television
    - Identifying, assessing and promoting emerging access services for second generation digital television


The most valuable contribution DTV4All can make is to identify the enabling factors that will allow a core set of access services to be offered in all EU member countries in the near future.


The workshop disseminates the results of the DTV4All Project – results from the Pilots and the Recommendations for mature access services on Digital TV and emerging services and allows for the practical exchange of views among stakeholders that are necessary for delivering access services in reality: broadcasters, manufacturers, users and relevant policy makers.


The DTV4All Project is a Policy Support Project co-financed by the EU Competitiveness and Innovation Programme,


Project Web Page:






Centre Borschette, Rue Froissart 36; Room 1C, Brussels

Wednesday 25 May, 9:30 am – 1:00 pm

Introduction by the European Commission (Commission representative)

Outline of the project (DTV4All Project Co-ordinator, Dr Takebumi ITAGAKI – Brunel University)

Results from Pilots (DTV4All Project Pilot Co-ordinator, Prof Pilar ORERO – Universitat Autònoma de Barcelona)

Recommendations for mature and emerging access services (DTV4All Project WP4 Leader, Mr Peter LOOMS – Looms Consulting)

Case study "How subtitles for Digital Video Broadcasting (DVB) should look like? How text service can be made barrier-free on Hybrid Broadcast Broadband Television (HbbTV)?" (DTV4All Project, Ms Bettina HEIDKAMP-TCHEGLOFF – Rundfunk Berlin-Brandenburg)

Invited speakers – accessible DTV value chain

- Manufacturers perspective (Mr Frank KAMPERMAN, Philips Consumer Lifestyle Advanced Technology, on behalf of DigitalEurope)

- Users perspective (Ms Mia AHLGREN, Swedish Disability Federation, on behalf of European Disability Forum)  

- Broadcasters perspective (Mr David WOOD, European Broadcasting Union)

UK digital switchover support scheme (Mr Nick TANTON, BBC Switchover Help Scheme)

Questions and Answers Session

Conclusions (workshop rapporteur)