Dr. George Simpson lectures in the mechanical engineering aspects of design at Brunel University. His interests encompass structures, dynamics, vibrations, fluid mechanics, heat transfer, mathematics and engineering analysis. Prior to taking up his appointment with Brunel University in 1994 he spent seventeen years in industry in engineering design consultancy with YARD Ltd and BAeSEMA, latterly as a principal consultant and section head for computational fluid dynamics. He is a Chartered Engineer and Chartered Mathematician, and a Member of the Institution of Mechanical Engineers, and of the Institute of Mathematics and its Applications. He is currently the Course Director for two design courses at Brunel University; BSc Product Design Engineering and MEng Mechanical Engineering & Design. His research interests include human soft tissue modelling, computational fluid dynamics and biomimetics.